Dallas’ Premier
Executive Fitness Program

Executive Transformation Program

For more than a decade, the AFS Premier Fitness Executive Transformation Program has been the ultimate destination for like-minded Dallas executives in pursuit of optimal health and physical excellence. Admittance into our Executive Transformation Program is access to a community that understands the unique challenges facing individuals of great responsibility, and how to address and overcome those challenges to achieve physical excellence.

Our Executive Transformation Program specializes in weight loss, muscle building and toning, and strength and endurance. Workouts are tailored individually to each person’s abilities and goals, dieting is made easy to understand and easy to follow through our simplified Carb Coding® diet, and bi-weekly goals are set and monitored with our state-of-the-art body composition scanners. We don’t stop at goal setting; we go a step further through our daily reporting portal for tracking and accountability. We deliver an extensive level of non-negotiable accountability and follow-up to ensure you reach your ultimate best in record time!

Brian Schultz, Founder & CEO
– Studio Movie Grill

Weight Loss: -70 lb
Muscle Gain: +14 lb

Scott Miller, President & CEO
– Interstate Batteries

Weight Loss: -10 lb
Muscle Gain: +28 lb

Jaime Clark-Soles, Author & Ph.D. Professor – SMU

Weight Loss: -34 lb
Muscle Gain: +3 lb

Mike Malone, President & CEO
– Comerica Bank Securities

Weight Loss: -49 lb
Muscle Gain: +11 lb

Grant Dismore, Chief Strategy Officer
– Interstate Batteries

Weight Loss: -57 lb
Muscle Gain: +12 lb

Tina Champan, Realtor

Weight Loss: -50 lb
Muscle Gain: +3 lb

Scooter Smith, Senior VP
– Comerica Bank

Weight Loss: -61 lb
Muscle Gain: +11 lb
Top personal trainer

Jeff Kramer, Chief HR Officer
– 1st Global

Weight Loss: -24 lb
Muscle Gain: +10 lb
Top personal trainer

Derek Phillips, Judge – U.S. Government

Weight Loss: -60 lb
Muscle Gain: +12 lb

For more than a decade, the AFS Premier Fitness Executive Transformation Program has been the ultimate destination for like-minded Dallas executives in pursuit of optimal health and physical excellence. Admittance into our Executive Transformation Program is access to a community that understands the unique challenges facing individuals of great responsibility, and how to address and overcome those challenges to achieve physical excellence.

Our Executive Transformation Program specializes in weight loss, muscle building and toning, and strength and endurance. Workouts are tailored individually to each person’s abilities and goals, dieting is made easy to understand and easy to follow through our simplified Carb Coding® diet, and bi-weekly goals are set and monitored with our state-of-the-art body composition scanners. We don’t stop at goal setting; we go a step further through our daily reporting portal for tracking and accountability. We deliver an extensive level of non-negotiable accountability and follow-up to ensure you reach your ultimate best in record time!

We specialize in fitness makeovers for entire executive teams and our transformation program has been changing the lives and propelling the careers of hundreds of Dallas’ top executives for more than a decade. Our program is inclusive of personal training, diet and nutrition, and body composition screening and tracking for optimal results.

We specialize in fitness makeovers for entire executive teams and our transformation program has been changing the lives and propelling the careers of hundreds of Dallas’ top executives for more than a decade. Our program is inclusive of personal training, diet and nutrition, and body composition screening and tracking for optimal results.

Through our Executive Transformation Program not only have we achieved astounding transformations with hundreds of Dallas’ local executives, but have also achieved transformations for entire executive teams for companies such as Interstate Batteries, Studio Movie Grill, Aethon Energy, and many more.

Through our Executive Transformation Program not only have we achieved astounding transformations with hundreds of Dallas’ local executives, but have also achieved transformations for entire executive teams for companies such as Interstate Batteries, Studio Movie Grill, Aethon Energy, and many more. 

“My endurance is back to where it was in my 40’s. Working with the trainers at AFS is truly a life changing event, you will get results!”

– Mike Malone, President & CEO – Comerica Bank Securities

Top personal trainer Dallas

“My endurance is back to where it was in my 40’s. Working with the trainers at AFS is truly a life changing event, you will get results!”

“The combination of world class training AND nutrition expertise is what sets AFS apart. Transformation is a perfectly appropriate word for what Ali and his team do. Thanks for being a part of my journey AFS!”

– Scott Miller, CEO – Interstate Batteries

Top personal trainer Dallas

“The combination of world class training AND nutrition expertise is what sets AFS apart. Transformation is a perfectly appropriate word for what Ali and his team do. Thanks for being a part of my journey AFS!”

“As I’ve transformed, my confidence is back, my energy is back, my zest for life is back, my relationships are better than they ever have been before. Thank you AFS!”

– Brian Schultz, Founder & CEO – Studio Movie Grill

Top personal trainer Dallas

“As I’ve transformed, my confidence is back, my energy is back, my zest for life is back, my relationships are better than they ever have been before. Thank you AFS!”

“Sarah at AFS ROCKS!  I thought I was in pretty good shape, but she helped me get to a level that I could not imagine.  Hard work – Yes, but great results!”

– Kathy Enochs, Chief Executive Officer – GPA

“Ali and his team’s passion for body-transformation builds motivation and excitement that translates into amazing results. AFS really cares about their clients and helping them develop.”

– Gordon Huddleston, President – Aethon Energy

” Honestly it’s fun! When you get to the end of the workout, you’re spent, but you know that you spent an hour really accomplishing something that’s good for you…It’s totally transformed me! ​”

– Jeff Kramer, Chief HR Officer– 1st Global

Top personal trainer Dallas

” Honestly it’s fun! When you get to the end of the workout, you’re spent, but you know that you spent an hour really accomplishing something that’s good for you…It’s totally transformed me! ​”

“If you’re serious about improving your body’s form and function, Ali’s the expert to help you make it happen. Do what he says, how he says to do it, and you’ll see results you thought impossible.  That’s exactly what he did for me!”

– Derek Phillips, Judge – United States Government

Top personal trainer Dallas

“If you’re serious about improving your body’s form and function, Ali’s the expert to help you make it happen. Do what he says, how he says to do it, and you’ll see results you thought impossible.  That’s exactly what he did for me!”

” This has been about more honestly than just body fat loss and loss of pounds, it really has transformed my life in fantastic ways!”

 

– Jaime Clark-Soles, Author and Ph.D. Professor – SMU

Top personal trainer Dallas

” This has been about more honestly than just body fat loss and loss of pounds, it really has transformed my life in fantastic ways!”

 

“I cannot express how happy I am with my results and can only encourage anyone wanting to commit to change that AFS Premier Fitness is the organization with a definitive plan tailored for you that will ensure you reach and exceed your goals quickly and more importantly maintain your new you.”

– Walt Barnes, Founder & President – Wilson and Barnes

“If you’re going to start this journey, you’ve got to be all in. If you’re all in and you follow to the letter everything AFS Premier Fitness tells you to do, you will see the results without question.”

– Grant Dismore, Chief Strategy Officer – Interstate Batteries

Top personal trainer Dallas

“If you’re going to start this journey, you’ve got to be all in. If you’re all in and you follow to the letter everything AFS Premier Fitness tells you to do, you will see the results without question.”

“My only regret is that I waited until I was over 60 to embrace this program. Ali and his team are supportive and thoughtful in their customized approach but will hold you accountable to the proscribed diet and exercise regimen. You will get results quickly and safely!”

– Scooter Smith, Senior VP – Comerica Bank

Top personal trainer Dallas

“My only regret is that I waited until I was over 60 to embrace this program. Ali and his team are supportive and thoughtful in their customized approach but will hold you accountable to the proscribed diet and exercise regimen. You will get results quickly and safely!”

Guided by our Total Body Transformation Program, our Executive Transformation Program varies from 6 to 12 months in program length and combines all three pillars of the fitness transformation journey:

Personal Training

Experience, science, intensity and ACCOUNTABILTY are only a few of the defining characteristics of our expert personal trainers. Our Pro team of personal trainers and sports nutritionists is made of a roster of Pro athletes, national and international PRO fitness champions, and biomechanics and exercise experts who collectively bring more than 45 years of professional fitness experience to AFS Premier Fitness!

Not only do our trainers have the formal education presented in a classroom, but they also have first-hand experience and real-life application that is evident in their personal fitness journeys. All our Pro and Elite Pro trainers are sports nutrition and Carb Coding® certified.

Whether your goals are to lose weight, gain muscle or increase strength and endurance, our team of Dallas personal trainers will create and deliver meticulously crafted workouts that will directly serve your goals. At AFS Premier Fitness every single repetition is performed with purpose that will ultimately help you reach your fitness goals efficiently and safely.

Learn more about our Personal Trainers!

Diet and Nutrition

Guided by our revolutionary in-house Carb Coding® diet, our nutrition plans are specifically tailored to serve your individual metabolism, resting metabolic rate, and body composition. Our proven approach specifically outlines food portions, timing and frequency, and allows for flexibility in food choices for sustainability.

Through a simplified Carb-Code we make dieting easy to understand and easy to follow. We take the thinking out and allow you to focus on execution. We also understand the challenges that accompany a strict eating regimen and take into account your personal lifestyle, eating habits and schedule when putting together a personalized meal plan to help you achieve your fitness goals.

Our Carb Coding Diet has been responsible for thousands of transformations and continues to change lives on transformation at a time®. We also offer a standalone nutrition program. learn more >

Body Composition Screening and Tracking

Our body composition tracking system is comprised of our state-of-the-art Inbody 570 and DEXA body fat and muscle mass scanning devices and our 6-point circumference correction system that was developed in-house after nearly 15 years of research. With our bodies being made from water, muscle mass, and fat mass, it is essential to be able to precisely track each of these variables independently, thus allowing us to control every step of the transformation journey.

These tools allow us to definitively measure and monitor your current body composition and create an informed plan of action helping you to reach your short-term goals, which collectively make up your ultimate goal. These biweekly routine follow-ups provide strong accountability and insight into your progress, ensuring long-term success.

Using our in-house 6-point circumference correction charts, inches are tracked throughout various body parts to address dominant and lagging areas and to modify your program accordingly to achieve a balanced and proportionate physique.

Our Approach

Losing weight, gaining muscle and increasing endurance are three interconnected components of our Executive Fitness transformation Program and must be executed jointly for each element to thrive and to serve the purpose of accelerating metabolism and increasing resting metabolic rate for sustainable long-term results. With tools such as the Carb Coding diet, DEXA and Inbody scanners, and our proprietary 6-point circumference charts, our team of elite personal trainers and sports nutritionists is able to completely control the transformation process from beginning to end by accurately monitoring progress and making adjustments necessary throughout the transformation journey for optimal and efficient results. We recognize the value of time and we utilize it wisely!

With our proprietary  Carb Coding® diet, we focus on the timing and the type of the calorie rather than just simply counting calories to specifically target fat cells while preserving and increasing lean muscle tissue; thus increasing strength, accelerating metabolism and boosting endurance. Both our workouts and meal plans are crafted to directly serve YOUR body composition and genetic makeup. We are intentional about keeping our team small enough to give you the utmost attention throughout your fitness journey that far exceeds industry standards. Schedule your comprehensive fitness assessment to learn more about our program.

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